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Analyses on effectiveness of digital direct mail, Asian play trends, cross-property marketing, and others.
2016-2018LinkBuilt analytics dashboard. Helped change serving pattern to increase ad slots ~8%.
2021-2022LinkBuilt a Tableau dashboard to show event KPIs versus benchmarks. Spearheaded initive and achieved wide roll-out to about 60 users at 15 casinos with 1000s of uses per month, becoming most-used workbook in the company.
2016-2018Link