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Leading up to Oceans Casino's relaunch, I prepared some research on the market segments, and designed their loyalty program.
2018Conducted ad hoc and strategic analyses on marketing effectiveness and consumer behavior (e.g., digital direct mail, Asian play trends, cross-property marketing), delivering executive-ready insights and recommendations.
2016-2018Advised on statistical methodology and developed software to quickly run AB testing and reporting, resulting in an 80% reduction in process time. Reporting included visualizations for drill down decision-making. Created results repository for long-term trend analysis.
2016-2018Developed consistent market segmentation methodology across 15 casinos, including spend-per-trip and visit frequency buckets, reconciling differences in underlying metrics to ensure comparability.
2016-2018Performed sentiment analysis on year-end survey results, and communicated results to executive leadership.
2016-2018