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Conducted ad hoc and strategic analyses on marketing effectiveness and consumer behavior (e.g., digital direct mail, Asian play trends, cross-property marketing), delivering executive-ready insights and recommendations.
2016-2018Integrated and reconciled player and marketing data across multiple source systems, improving data completeness and reliability for downstream analytics.
2016-2018Advised on statistical methodology and developed software to quickly run AB testing and reporting, resulting in an 80% reduction in process time. Reporting included visualizations for drill down decision-making. Created results repository for long-term trend analysis.
2016-2018Redesigned predictions of hosted players' play to improve transparency and interpretability, achieving more accurate identification of high-value players for ~80% of cases and enabling better rewards allocation.
2016-2018Developed consistent market segmentation methodology across 15 casinos, including spend-per-trip and visit frequency buckets, reconciling differences in underlying metrics to ensure comparability.
2016-2018Built a Tableau dashboard to show event KPIs versus benchmarks. Spearheaded initiative and achieved wide roll-out to about 60 users at 15 casinos with 1000s of uses per month, becoming most-used workbook in the company.
2016-2018Performed sentiment analysis on year-end survey results, and communicated results to executive leadership.
2016-2018Conducted a live game theory experiment to help decide how to bid for gaming licenses.
2016-2018