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Conducted ad hoc and strategic analyses on marketing effectiveness and consumer behavior (e.g., digital direct mail, Asian play trends, cross-property marketing), delivering executive-ready insights and recommendations.
2016-2018Built a Tableau dashboard to show event KPIs versus benchmarks. Spearheaded initiative and achieved wide roll-out to about 60 users at 15 casinos with 1000s of uses per month, becoming most-used workbook in the company.
2016-2018Performed sentiment analysis on year-end survey results, and communicated results to executive leadership.
2016-2018